All economic activity must have the interest of the client at heart. This is particularly true if one wishes to bring products or services to success. Accordingly, it is one of the core tasks of marketing to coordinate the various parts of a firm in such a way that customer focus permeates all of the firm's areas.
This precondition must be met in order to transform customer satisfaction into customer loyalty.
Schlieper Marketing asks the right questions concerning your brand themes - be it that you want to intensify advertisement for one of your stronger brands or be it that you are in search of a unique selling point. Through an in-depth dialogue, we will first identify all market-relevant factors, prioritize them and finally work them into into a market positioning map. This map, together with a consideration of strategy and objectives, enables us to then to deduce a number of goal-oriented measures. Throughout the process, Schlieper Marketing helps you to keep oversight of the project and proceed pragmatically.
Wether your aim is accelerating your project, or realizing it more efficiently or gaining a better understanding of your most important projects, Schlieper Marketing supports you in completing projects from initial conception of the idea to realisation - in record time. Thanks to a transparent planning process, the involvement of all stake holders and the use of the appropriate planning-tools every project can be realized in a timely and efficient manner. Key is to involve all participants and to coordinate their respective contributions to the project's success.
Workshops are an excellent means in order to proceed particular topics with a team. Whether you are planing an innovation workshop or you are seeking support in leading particular workshop or filling it with content, Schlieper Marketing will provide the appropriate work atmosphere that allows for both, deep and broad thinking while at the same time producing concrete results. Every task has its own challenges, every workshop its individual design, which will introduce and expose participants to the topic in the right way. The right workshop design is key to finding solutions for complex problems in a relatively short period of time.
Schlieper Marketing helps you to develop solutions in transitionary periods and keeping projects on course. Thanks to our competencies you can gain a better general picture in less time, establish the right priorities and with a calm hand make the best of a seemingly difficult situation. With the necessary input, we help you concentrating on the essentials and defining the most promising measures.
Within marketing "leadership" is considered from three different aspects:
Leading the marketing teams – with the aim of developing your employees so as to realise their creative potential.
Leading the company – with the aim of coordinating different parts of the company in line with marketing's needs and objectives.
Leading markets – with the aim of establishing market leadership through creativity and innovation in the development of products and services, thus setting the pace for the companies employees.
Schlieper Marketing hinterfragt zunächst Ihr Verständnis von Marketing und erarbeitet dann mit Ihnen die Kerngedanken und Grundprinzipien einer marketing- und kundenorientierten Arbeitsweise. Damit können Sie Ihre Einarbeitungszeit optimal nutzen, um schnellstmöglich die anstehenden Aufgaben wirkungsvoll angehen zu können. Fehlendes Marketing-Wissen wird praxisorientiert ergänzt, die schnelle Einarbeitung in die komplexe Themenwelt des Marketing optimal bewerkstelligt.
In order to create new ideas, or improve concepts and strategies, engaging with a sparring partner, in form of a marketing coach, is often advisable. This outsider can more easily recognize potential improvements or offer help with larger themes, such as the formulation of a marketing plan. More than anything else, a marketing coach will open eyes to unfamiliar perspectives, and new ways and solutions.
Schlieper Marketing supports you to approach your company's marketing topics in a holistic way - such as coordinating your marketing activities better with the sales department. When launching a new product, we ensure that no essential aspect is neglected, neither the alignment with the client's needs nor the focussing of contributions from different parts of the company.
Schlieper Marketing provides you with the theoretical knowledge as well as with practical exercises that are tailored to your projects. For groups we develop training blocks following active-learcnig principles. Thus, individual teams can concentrate on different aspects of marketing which subsequently are then brought together and synthesised into a larger effort. With Schlieper Marketing you can train your marketing team efficiently and in a goal-oriented way. All learning will immediately contribute to your current projects.
Every successful enterprise works systematically and permanently toward innovation. Schlieper Marketing will provide you with the impulses necessary to establish modern innovation processes in your firm, pick up on relevant trends, and adjust today's solutions, products and services to your future client. In order to pioneer new fields of business and markets, you need innovative ideas with large potential.
Perhaps you already have a concrete decision in mind, which you would like to run past an expert before implementing it? Or you are in need of a tailor-made concept for a specific task ? Schlieper Marketing will strengthen you in your desire to master specific project-related tasks as well as in your effort to achieve larger company aims. Our expertise and our focus lie in identifying, developing and implementing long-term competitive advantages.
Wether you simply want to shorten the time necessary to implement an idea or you are in search of a "big" idea, - Schlieper Marketing helps you to aline product development with future market conditions and setting the right priorities. Thanks to efficient, transparent implementation processes we enable to you reach the market before your competition.
Another important thing: All learning results can be transferred to any subsequent project.